The current way to get your podcasts is cumbersome as it is – you have to go to your library even though the homepage sometimes shows your favourite podcasts. Spotify needs to reorganize its app for better podcast discovery especially on mobile by separating it from the music category. Spotify spent 375m in cash on buying podcast companies last year across three deals with a total value of 404m. I love and I'm aware they have podcasts, but I never listen to podcasts on it.īefore all this, Spotify needs to work on its main app: Spotify could look into Breaker(allows you to follow what your friends are listening to), Medium for its audio stories, Koo!(a social network for short-form audio) or Lyebird, a voice imitation platform and maybe Product Hunt Radio while they’re on their shopping spree. Recode earlier reported that Spotify was expected to buy Gimlet for 230 million. This acquisition doesn’t still stop Spotify from making video moves into streaming TV, yet. Spotify already has been striking deals to bring original content such as Amy Schumer’s 3 Girls, 1 Keith and Crimetown.įor now, the podcasts produced will not be exclusive as Spotify plans to keep some of those for itself.
Spotify bought Gimlet media and Anchor with the hope that podcasting will help them find new users, keep the current ones, generate revenue while at it and increase profits as making podcasts inhouse is much more cheaper than songs from music labels.
0 kommentar(er)
